REPUTATION

1. I have a 36-year track record of marketing and achieving top-dollar prices for my listings in Santa Barbara and Montecito.
2. My expertise is enhancing the value of the properties I represent through preparation, staging and high-quality, cutting-edge marketing.
3. Other agents like to show my listings to their buyers because of my track record of representing properties of quality and distinction.

NEGOTIATION

1. I will not take a listing unless it meets my standards of quality, value and distinction.
2. I make it clear to other agents and potential buyers that I would not be representing a property unless it meets these standards.
3. I will ensure to the best of my ability that buyers who make an offer are sincere and qualified.
4. I know how to evaluate the strengths and weaknesses of an offer and how to best advise my clients in a multiple-offer situation.

FOLLOW-THROUGH

1. I will follow up with other agents who show the property for feedback and probe open house attendees for possible interest.
2. I will send you weekly Marketing & Activity reports to keep you updated on all marketing, showings and feedback.
3. I will keep you apprised of market trends along with updates on competing properties so that we can adapt the marketing strategy if necessary.
4. Once your property is in escrow, I will stay on top of the various inspections, deadlines and negotiations that take place.
5. I will ensure that the escrow reaches a successful close, which is the most important task of the entire listing process.

PREPARATION

1. Assist the home owner with preparing the property for sale.
2. Prepare disclosures and order necessary inspections.
3. Schedule photography session with professional photographer.
4. Prepare full-color property brochure.
5. Create property and lifestyle videos for use online and in social media marketing.
6. Submit property description and data to the Multiple Listing Service.

PRINT MARKETING

1. Full-page color ad in Homes & Land Magazine.
2. Full-page color ad in Santa Barbara Coast Magazine.
3. Advertisement in the SIR Company Ad - Santa Barbara Independent.
4. Advertisement in the SIR Company Ad - Montecito Journal (Montecito Listings only).
5. Advertisement in the weekly Los Angeles Times Hot Properties section.

ONLINE MARKETING

1. Professional photos, description and video on my personal website: SBRivieraHomes.com.
2. Professional photos, description and video on hundreds of real estate websites, including:
   1. sothebysrealty.com
   2. Zillow®
   3. Trulia
   4. Realtor.com®
   5. LuxuryRealtors.media
3. Targeted emails sent to local agents and my sphere of influence, including brokers in key locations such as Los Angeles, Orange County, Silicon Valley and San Francisco.
4. LA Times Hot Property digital placement linked to designated Property Website.

SOCIAL MEDIA MARKETING

Strategically placed photos, videos and blogs on various social media platforms, targeting local, national and international audiences.

OPEN HOUSES

1. Brokers open house on a regular basis.
2. Public open house on Sundays (if desired).